Kjell & Company

Kjell & Company is Sweden’s largest retailer of accessories for home electronics

Investment Thesis

• Continue expansion of Swedish store network
• Drive like-for-like sales growth in existing store network
• Increase penetration of own brands as share of total sales

Main Transformation Initiatives

• Establish Kjell & Company in Norway
• Develop a multi-channel offering by improving online presence and cooperation between online channel and physical store network