VITA is the leading beauty product specialty retailer in Norway.

Investment Thesis

  • Dismantle VITA from former conglomerate structure
  • Expand store network and build online presence

Main Transformation Initiatives

  • Acceleration of store roll-out
  • Integration of Parfymelle and roll-out of VITA Exclusive
  • Significant growth of e-commerce operations (
  • Launch of Club VITA
  • Roll out the new low price concept Loco

Key Facts

Country Norway

Headquarter Oslo

Acquired 2013-08

FSN Ownership 55%

Sales NOK 1.3bn (2017)

CEO Kristina Johansson

Chairman Ingrind Jonasson Blank