VITA

VITA is the leading beauty product specialty retailer in Norway.

INVESTMENT THESIS

  • Dismantle VITA from former conglomerate structure
  • Expand store network and build online presence

MAIN TRANSFORMATION INITIATIVES

  • Acceleration of store roll-out
  • Integration of Parfymelle and roll-out of VITA Exclusive
  • Significant growth of e-commerce operations (vita.no)
  • Launch of Club VITA
  • Roll out the new low price concept Loco

Country Norway
Headquarter Oslo
Acquired 2013-08
FSN Ownership 55%
Sales 2016 NOK 1,3bn
CEO Knut Røsjorde
Chairman Dag J. Opedal
FSN Board Members Patrice Jabet
Webpage www.vita.no