Saferoad is a leading supplier of road safety and road infrastructure solutions in Europe. The Group offers a broad range of innovative and high-quality products and solutions to those who own, build and maintain roads.

Investment Thesis

  • Strengthen the organizational structure, and re-focus on core businesses
  • Increase Group margins, closer to “best-in-class” margins, by further improving internal operations
  • Accelerate sales growth of core Road Infrastructure products

Main Transformation Initiatives

  • Strengthened Group management
  • Several add-on acquisitions have been conducted, to further strengthen the Group’s core businesses
  • Significant group-wide procurement initiative has been initiated
  • Road Infrastructure’s sales organization has grown, with focus on new key markets

Key Facts

Country Norway

Headquarter Oslo

Acquired 2018-09

FSN Ownership 99%*

Sales 2017 NOK 6,028m

CEO Espen Asheim

Chairman Patrik Nolåker

Pointman Ulrik Smith



*Including LP co-investment