PM Retail is the leading women’s apparel retailer focused on the 40+ segment in Norway

Investment Thesis

  • Accelerate like-for-like and new store growth in Norway
  • Maintain and further enhance the company’s unique value proposition towards an underserved customer segment
  • Further develop own-design and sourcing capabilities

Main Transformation Initiatives

  • Set-up a strong board with significant industry expertise and implement corporate governance routines
  • Establish the necessary structural capital to support an accelerated growth path
  • Implement a systematic approach for achieving profitable like-for-like and new store growth

Key Facts

Country Norway

Headquarter Hønefoss

Acquired 2012-02

FSN Ownership 85%

Sales 2013 EUR 44,0M

CEO Marianne Bjarstad

Chairman Dag J. Opedal