Kjell & Company is Sweden’s largest retailer of accessories for home electronics

Investment Thesis

  • Continue expansion of Swedish store network
  • Drive like-for-like sales growth in existing store network
  • Increase penetration of own brands as share of total sales

Main Transformation Initiatives

  • Establish Kjell & Company in Norway
  • Develop a multi-channel offering by improving online presence and cooperation between online channel and physical store network

Key Facts

Country Sweden

Headquarter Malmö

Acquired 2014-05

FSN Ownership 71%

Sales 2018 SEK 1692m

CEO Eric Lundberg

Chairwoman Ingrid Jonasson Blank

Webpage www.kjell.com