Aura Light is a market leader in providing sustainable lighting solutions with clear economical benefits.

Investment Thesis

  • Accelerate growth by extending the product offering to include a broader assortment of sustainable lighting solutions
  • Expand internationally with a focus on large accounts in Europe
  • Transform the company from a predominantly lighting products company to a sustainable and cost reducing lighting solutions provider

Main Transformation Initiatives

  • Doubled the sales force
  • Changed the sales focus to the right decision makers: from janitors to senior management. Changed the sales approach from having a geographic focus to a segment focus. The segments include Signage, Retail , Street Lighting
  • Accelerated R&D to increase the new product launches and also improved the infrastructure required to support new product launches
  • Improved the production efficiency at the Karlskrona plant by implementing lean manufacturing processes and automating key processes
  • Revised the pricing strategy
  • Opened subsidiaries in Southern Europe
  • Refined the value proposition to focus on the environmental benefits and the economic advantages

Key Facts

Country Sweden

Headquarter Solna

Acquired 2006-05

FSN Ownership 55%

Sales 2017 EUR 52M

CEO Jörg Weidenfeld

Chairwoman Elke Eckstein

Webpage www.aura.se

Add-ons Elmetec, Gudulo, IQ SensorTech, Suelva