Saferoad is a leading supplier of road safety and road infrastructure solutions in Europe. The Group offers a broad range of innovative and high-quality products and solutions to those who own, build and maintain roads.

Investment Thesis

  • Strengthen the organizational structure, and re-focus on core businesses
  • Increase Group margins, closer to “best-in-class” margins, by further improving internal operations
  • Accelerate sales growth of core Road Infrastructure products

Main Transformation Initiatives

  • Strengthened Group management
  • Several add-on acquisitions have been conducted, to further strengthen the Group’s core businesses
  • Significant group-wide procurement initiative has been initiated
  • Road Infrastructure’s sales organization has grown, with focus on new key markets

Key Facts

Country Norway

Headquarter Oslo

Acquired 2018-09

FSN Ownership 99%*

Sales 2020 NOK 5.3bn

CEO Espen Asheim

Chairperson Patrik Nolåker

Pointperson Ulrik Smith



*Including LP co-investment

Norway (Visiting address)
FSN Capital Partners AS
Dronning Mauds Gate 11
0250 Oslo
+47 24 14 73 00


FSN Capital Partners AB
Birger Jarlsgatan 15
111 45 Stockholm
+46 85 450 39 30

Norway (Post address)
FSN Capital Partners AS
PO. Box 1597
0118 Vika


FSN Capital Partners GmbH
Brienner Straße 7
80333, München/Munich
+49 89 5528 5456

FSN Capital Partners Aps
Kongens Nytorv 26, 2. Sal
1050 Copenhagen
+45 33 13 48 00