VITA is the leading beauty product specialty retailer in Norway.

Investment Thesis

  • Dismantle VITA from former conglomerate structure
  • Expand store network and build online presence

Main Transformation Initiatives

  • Acceleration of store roll-out
  • Integration of Parfymelle and roll-out of VITA Exclusive
  • Significant growth of e-commerce operations (vita.no)
  • Launch of Club VITA
  • Roll out the new low price concept Loco

Key Facts

Country Norway

Headquarter Oslo

Acquired 2013-08

FSN Ownership 55%

Sales NOK 1.3bn (2017)

CEO Kristina Johansson

Chairman Ingrind Jonasson Blank

Webpage www.vita.no

Norway (Visiting address)
FSN Capital Partners AS
Dronning Mauds Gate 11
0250 Oslo
Norway
+47 24 14 73 00

 

Sweden
FSN Capital Partners AB
Birger Jarlsgatan 15
111 45 Stockholm
Sweden
+46 85 450 39 30

Norway (Post address)
FSN Capital Partners AS
PO. Box 1597
0118 Vika
Norway
 

 

Germany
FSN Capital Partners GmbH
Brienner Straße 7
80333, München/Munich
Germany
+49 89 5528 5456

Denmark
FSN Capital Partners Aps
Kongens Nytorv 26, 2. Sal
1050 Copenhagen
Denmark
+45 33 13 48 00