Swash Group (formerly MEGABAD)

Swash Group, formerly MEGABAD, is a leading e-commerce retailer for bathroom and sanitary products with a vast assortment including all relevant name brands and a portfolio of own brands

Investment Thesis

• Attractive and stable underlying market characterized by increasing levels of online penetration
• Leading market position in DACH with category leading assortment and unique opportunity to capture value through own brand portfolio
• Opportunity to internationalize business by leveraging existing size and position in DACH

Main Transformation Initiatives

• Enhance the current organization to set the foundation for future growth
• Continue to expand market share in core B2C segment in DACH through commercial excellence
• Expand own brand portfolio and develop a viable B2B business
• Internationalize footprint organically and through M&A